Ministry of Donuts

Ministry of Donuts is a concept for a premium, gourmet donut shop. I thought the brand name had potential for a fun, quirky brand story, so I took it to the most ridiculous place I could think of and created a set of characters who work for a secretive donut organisation. Along with a sprinkle-faced gum shoe there is a badass, jelly-filled hit woman, a holey orator and an iced, cold, calculating chairman. Sorry, I hope the atrocious puns haven't made your eyes glaze over.

Typography: Derek Springston
Produced at Moxie Sozo